Did you hear about the...
by Duncan O'Leary
'survey that says word-of-mouth/personal recommendation is more important in creating a best-seller than traditional marketing, cover design, or even who has written it..? Well I just did [although not from the people who commissioned or carried it out, incidentally] and it's got me pretty excited. We're doing some work on the communication of ideas at the moment and we've been straining at the leash to get all Malcolm-Gladwell about things. Trouble is, how do you start a word-of-mouth epidemic..?