1.Outputs like this potentially present a more meaningful way for think tanks to communicate and bring about social change. Surely it would be the ultimate way to diffuse our work on public behaviour. Shame another organisation's beaten us to it. But could we for instance do, the 'Disorganisation Handbook', or 10 steps to a richer childhood based on ten years of work on learning and children. Something like that. Or is that not really our place? I think there's something there. Any ideas?

2.As governments become aware that they alone cannot 'deliver' public goods on behalf of the public, there is an increasing need to find ways to encourage the public to act in a way that contributes towards these goals. It will be interesting to see how well CTWFAF sells and if such success could be replicated by a govt department were it to publish something similar. Somehow I doubt it. But as a half-way house between consumption, learning, politics and society there must be something that policy makers can learn.

Do you want to comment on this fascinating post? Well you can't on the Greenhouse as we have a big spam problem; if you click here though, you'll be guided to a place on our flickr where you can comment under the picture. As an incentive, I have included a list of retailers who stock CTWFAF before the comment stream.

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