Last month there was a brief discussion on an example of the internet 'bringing innovation from the fringes and planting it in the centre mainstream, but also how it still holds the ability to fast-track creativity around anything that stands in its way.' (Tims, 2004)

Well the phenomenon of the 'Grey Album' doesn't seem to have gone unnoticed: today David Bowie is asking bedroom DJ's to mix any two tracks from his latest album, promising a car for the most creative response. A generous offer from a music lover or a canny response from the music industry?

Bobby Bobby

Another shrewd move from early-adopter Ziggy Stardust - he was also the first pop star to sell shares in himself a few years back.

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