You may have noticed that we're getting excited about Skype at the moment at Demos (i say 'we', i'm still holding out). Turns out we knew about it about a year-and-a-half ago, so why is everyone suddenly wearing headphones in the office in January 2006? It's not cheaper now and as far as i know the technology hasn't changed all that much. Well, i've asked a couple of people here and they reckon the real difference was that someone actually signed up for it - making it worth while for other people to sign up for it. Talking to yourself, however cool the headphones are, can get boring after a while. Talking to Kirsten and Paul in India is much more fun. Malcolm Gladwell would be proud...

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