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How do you tell one scratched CD in a rubbish tip from another?

2:46pm Saturday, 1st December 2007
er, you can't.

How would you like to spend your weekend? Going to the football, lying in bed, rolling round the shops? Or rummaging around in old baked bean tins and rotting copies of the London paper, for a few scratched CDs? Are these people looking for a needle in haystack, 20 million haystacks in a needle or 20 million needles in 20 million haystacks in a or er, a piece of hay in 20 million needles... Either way somewhere in there, there’s some kind of metaphor for the general craziness of the digitization of everything, and the seeming ease with which it can pass between hands. The speed and simplicity with which we can share information about ourselves, and other people can share information about us, is creating a new politics of personal information. This is the starting point for a new Demos pamphlet For Your Information, which is launched on Friday and is explored in this video made by a Demos intern Adam Ruddick (which features an explanatory interview with the authors Peter Bradwell and Niamh Gallagher).

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