more insufferable logo chat
by Charlie Tims
You’ve probably seen it by now, but there is a rather cruel mock up of the Logo scooting around inboxes at the moment. It spells out the letters s-h-i-t. If this hubris has taught LOCOG anything it’s that holding “Everyone’s Olympics” is not something that can be dictated from a head office.
You can’t run a stage managed commercial for a city:

When everyone’s got a camera phone:

Time for a rethink. Nuff said.
Charlie Edwards
Look what the Sun came up with...