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The Future of Everything

Demos has undertaken futures work with a wide range of organisations – helping groups from trade unions to international security bodies plan ahead.

Thinking past the visible horizon

Posted by Charlie Edwards at 12:34pm on Tuesday, 8th August 2006

In an article for South Africa’s Business News, Guy Lundy and David Priilaid a strategy consultant and a lecturer at the University of Cape Town’s School of Management Studies respectively make an impassioned plea for the SA Government and business sector to consider long term thinking in order to compete with the rising stars in the global game.

They believe that South African's are traditionally pessimistic which  explains why people only focus on the short- term. Referring to the 2010 World Cup as a case in point, they suggest that while it is exciting it is also a real distraction, leading society to focus only on the next four years rather than on the following 40.

In a fairly damning indictment of the ability of government and business to think beyond tomorrow they argue that they no one is trying to predict, let alone trying to shape, the future of South Africa.

Lundy and Priilaid believe the government and business need to start dreaming, imagining, mythologising a SA of 2020 or 2030 that people can believe in. You can read the article here.

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