Demos | Publications | Guaranteed electronic markets

Guaranteed electronic markets

The backbone of a twenty first century economy?

Authors:
Publication Type:: Pamphlet
Publication Date:: 1st January 1997
ISBN:: 1 898309 09 4
Cost:: £14.95

The author sets out a new dimension of electronic trade, through which anyone could sell their goods or services.

Purchasing through the Internet and interactive television will soon become commonplace in developed economies but the benefits of this technology will accrue disproportionately to large corporations. The author sets out a new dimension of electronic trade, through which anyone could sell their goods or services. Using practical examples, he shows how these guaranteed electronic markets could potentially open up a vast marketplace for micro-traders and includes a detailed plan for establishing the infrastructure for electronic trading. Wingham Rowan is producer and presenter of ITV’s ‘cyber.café’ series. ‘In a world where the truly “new” is a rarity, this book provides a host of fresh ideas and new ways of thinking about our economic and social future.’ Ray Hammond, author of Digital business

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