When:

13th July 2012, 09:00AM

Where:

Church House, Dean's Yard, Westminster, SW1P 3NZ

The Ageing Sociably project was prompted by increasing public concern about the numbers of older people experiencing loneliness and social isolation in later life. In this project Demos used a detailed qualitative research methodology to explore how businesses could help to address these challenges by doing more in the communities where they are based to support older people’s social participation.

The report finds that there is already considerable commitment among the business community to demonstrate their responsibility and social value. There is also a clear business case for companies to adopt more ‘age friendly’ ways of working and to support older people to participate in their community.

Speakers will include:

• Paul Burstow MP, Minister of State for Care Services
• Andrew Barnett, Director, Calouste Gulbenkian Foundation
• Liz Bramley, Head of Employee Engagement & Diversity, The Co-operative Group
• Louise Bazalgette, Senior Researcher, Demos

Our speakers will discuss some of the challenges and opportunities presented by these research findings, followed by a Q&A session. Demos will then facilitate a series of table discussions to give all participants the opportunity to explore the implications of this research for their own organisation. We hope this will be a constructive session that will enable participants from all sectors to identify concrete ways that they can put the proposals from the Ageing Sociably report into practice.

The event will be held on Friday 13 July from 9:00am – 1:30pm, followed by lunch, at Church House, Dean's Yard, Westminster, SW1P 3NZ. To attend please email events@demos.co.uk, or call 0207 367 6331 with any access enquiries.