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Press Release
comScore
Reports that 26 Million People Watched More Than 3 Billion Videos Online in Germany
in May 2008
3 out of 4 German Internet Users Watched Online Video
During the Month
LONDON, U.K., July 16, 2008
– comScore, Inc.
(NASDAQ: SCOR), a leader in measuring the digital world, today released data
from the comScore Video Metrix service, indicating that nearly 26 million German
Internet users viewed more than 3 billion videos online in May 2008. comScore
Video Metrix, which was the first online video measurement service introduced
into the U.S. more than two years
ago, is the only service of its kind in
Germany.
Google Sites Ranks as Most Popular
Online Video Viewing Property
Google
Sites, driven by the popularity of YouTube.com (which accounted for 97percent of all videos viewed on the
property in May), attracted 38.2 percent of all online videos viewed in Germany.
French media property, Vivendi, owner of Universal Music Group, ranked second
with a 2.1 percent share, followed by two German properties, RTL Group Sites
(1.8 percent) and ProSiebenSat1 Sites (1.7 percent).
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Top German
Online Video Properties* Ranked by Videos Viewed
May 2008
Total
Germany – Age 15+, Home & Work Locations**
Source:
comScore Video Metrix
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Property
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Videos
(000)
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Share
(%) of Videos
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Total
Internet
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3,006,991
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100.0%
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Google Sites
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1,147,368
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38.2%
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Vivendi
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62,637
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2.1%
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RTL Group Sites
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54,767
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1.8%
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ProSiebenSat1 Sites
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52,037
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1.7%
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Megavideo.com
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20,979
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0.7%
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Yahoo! Sites
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14,589
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0.5%
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Netlog.com
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11,489
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0.4%
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Viacom Digital
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11,149
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0.4%
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Microsoft Sites
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10,783
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0.4%
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Veoh.com
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10,093
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0.3%
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*Rankings
based on video content sites; excludes video server networks. Online video
includes both streaming and progressive download video.
**Excludes
searches from public computers such as Internet cafes or access from mobile
phones or PDAs.
German Internet Users Watched 116
Videos per Viewer in May
30 million
German Internet users watched an average of 116 videos per viewer in May. Google
Sites attracted the most viewers (14.9 million), who watched an average of 76.8
videos per person. Vivendi drew the second most viewers (12.7 million),
followed by ProSiebenSat1 Sites (5.3 million), and RTL Group Sites (3.9
million).
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Top German
Online Video Properties* Ranked by Total Unique Viewers
May
2008
Total Germany
– Age 15+, Home & Work Locations**
Source:
comScore Video Metrix
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Property
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Total
Unique Viewers (000)
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Average
Videos per Viewer
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Total
Internet
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25,980
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115.7
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Google Sites
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14,945
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76.8
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Vivendi
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12,721
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4.9
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ProSiebenSat1 Sites
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5,345
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9.7
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RTL Group Sites
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3,859
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14.2
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Microsoft Sites
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2,453
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4.4
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Viacom Digital
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1,802
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6.2
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Fox Interactive Media
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1,747
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3.9
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Yahoo! Sites
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1,665
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8.8
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Megavideo.com
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1,545
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13.6
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Axel Springer AG
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1,534
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3.9
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*Rankings
based on video content sites; excludes video server networks. Online video
includes both streaming and progressive download video.
**Excludes
searches from public computers such as Internet cafes or access from mobile
phones or PDAs.
Other
notable findings from May 2008 include:
- 74.7
percent of the total German Internet audience viewed online video.
- 14.8
million viewers watched over 1 billion videos on YouTube.com (75.4 videos
per viewer).
- The
average online video duration was 4.0 minutes, the highest of any of the five
comScore Video Metrix countries (which also include the U.S., Canada,
France and Germany).
- The
combined German online video viewing audience watched a total 202 million
hours of video content.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in
measuring the digital world. For more information, please visit www.comscore.com/boilerplate
Contact: Jamie Gavin comScore, Inc. +44 (0) 207 099 1775 worldpress@comscore.com
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