Swap babes in bikinis for tots in romper suits
5:07pm
Thursday, 10th April 2003
Yep, it's arrived. The lad mag for Dads. The brain child of Peter Howarth, a former editor of Esquire, 'Dad' launches this week, and the NHS will be dishing the glossy out to new and expectant fathers in a maternity ward near you very soon.
Will men buy it? Will they read it? Will they read it in public? Does this reflect a sea-change in British male attitudes to wiping up child vomit?
This piece in the Guardian has none of the answers, but it's worth a look...
Yep, it's arrived. The lad mag for Dads. The brain child of Peter Howarth, a former editor of Esquire, 'Dad' launches this week, and the NHS will be dishing the glossy out to new and expectant fathers in a maternity ward near you very soon.
Will men buy it? Will they read it? Will they read it in public? Does this reflect a sea-change in British male attitudes to wiping up child vomit?
This piece in the Guardian has none of the answers, but it's worth a look...
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