Yu-Gi-Oh madness
1:25pm
Wednesday, 5th November 2003
New Japanese phenomenon Yu-Gi-Oh is set to be the stocking filler craze of Christmas.
High Street giants Woolworths say Japanese hit Yu-Gi-Oh based on a TV show will fly off the shelves.
A Woolworths spokesman said: ``Young parents see the toys they used to play with and buy them for their kids. The toy companies are being very clever.''
It's interesting to witness the sheer variety of crossplatform marketing and manufacturing opportunities for this idea. Cards, computer games, TV programmes: a huge variety of merchandising and franchise opportunities exist for this concept. But why is it so popular? beats me....
Also could this be an example of how Japan is evolving from a manufacturing to a service (or culture) - based economy?
New Japanese phenomenon Yu-Gi-Oh is set to be the stocking filler craze of Christmas.
High Street giants Woolworths say Japanese hit Yu-Gi-Oh based on a TV show will fly off the shelves.
A Woolworths spokesman said: ``Young parents see the toys they used to play with and buy them for their kids. The toy companies are being very clever.''
It's interesting to witness the sheer variety of crossplatform marketing and manufacturing opportunities for this idea. Cards, computer games, TV programmes: a huge variety of merchandising and franchise opportunities exist for this concept. But why is it so popular? beats me....
Also could this be an example of how Japan is evolving from a manufacturing to a service (or culture) - based economy?
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