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Massive Change

12:18pm Tuesday, 17th February 2004

Bruce Mau Design is the Toronto graphics studio that works with the likes of Rem Koolhaas, issues Phaidon-weight tracts like Lifestyle, publishes oft-cited, but "incomplete" manifestos and famously produces the much envied imprint, Zone Books. But the key to understanding Mau's latest series of projects, which include a long view plan for a new metropolitan park and a new school-within-a-studio, the Institute without Boundaries, might be Mau's pre-occupation with the Public Good, by no coincidence the name of his first design shop. Now BMD is planning for Massive Change and job one is redefining the role of design and the designer. What follows is a rolling wave of implications for urbanism, identity and the consumer economy, where greater spatial literacy becomes a predicate for greater social justice. The Massive Change Project is to design what Edge.org is to public science, and GBN is to responsible business: a new way of forging connections, spurring debate and marshalling the energy of many disciplines towards a new progressive agenda. Watch this space.

Comments

1
Really Peter, these sorts of retro cults aren't the future, they are the past. They don't have a progressive agenda, they have a reactionary agenda. In their words "We need to evolve a global society that has the capacity to direct and control the emerging forces in order to achieve the most positive outcome." This is steam age thinking in the information age.
Posted by Jo Ma  at 11:15pm on Tuesday, 17th February 2004
2
Bravo! Jo Ma. This sort of stuff is also just so "me too."
Posted by David Sucher  at 11:40pm on Tuesday, 17th February 2004
3
Past not future? Reactionary not progressive? Man, that kind of oppositional thinking is SOOO last century.
Posted by Archie Archie  at 10:30am on Wednesday, 18th February 2004

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