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Yer What?

Posted by Paul Miller at 4:29pm on Tuesday, 13th April 2004

Gavin Esler confronts a problem I've been mulling over for a while in today's Newsnight email... afraid I don't have any simple answers.

""Shows promise: but must try harder" - the rather schoolmarm-ish conclusion of a report into the government's efforts at sustainable development.

Eh? Sustainable development? Hardly trips off the tongue, does it? Not likely to compete for tabloid headlines with Posh 'n' Becks or Iraq, and in fact too long to fit in the Newsnight running order.

Perhaps we should hold a competition for a new name for it. But - according to the report - it's about trying to find the balance between the needs and wants of this generation with those of generations still to come. Not wrecking the planet, in other words.

We'll be examining Britain's progress to find harmony between people, planet, and prosperity - and trying to find a much better phrase than "Sustainable Development." Any ideas?"

Comments

1
To know on which side one's bread is buttered...
Posted by Dorothy Dorothy  at 1:12am on Tuesday, 15th June 2004

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