Blue Monday
at 11:25am on Wednesday, 16th November 2005
At a time when political participation is at an all time low, it's right to ask what role parties can play in reviving democracy from the ground up. And rather than dwelling on the ideological battle for the 'soul' of the Conservative Party, True Blue examines how the Conservatives can use research and marketing techniques to recapture the middle ground, and how councillors and constituency activists can help to re-engage with voters.
At a time when political participation is at an all time low, it's right to ask what role parties can play in reviving democracy from the ground up. And rather than dwelling on the ideological battle for the 'soul' of the Conservative Party, True Blue examines how the Conservatives can use research and marketing techniques to recapture the middle ground, and how councillors and constituency activists can help to re-engage with voters.
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