Localism in the market place?
at 9:00am on Tuesday, 28th February 2006
Yesterday I came across this article about local breweries in South Africa not being allowed to sell their beer in the football stadiums during the 2010 World Cup, because they have been outbid by an American beer giant. This painfully reminded me of a passionate conversation I had with my friends in Munich a few months ago when they told me that the same was true for the World Cup in Germany this year. This means that in a country, Bavaria, that is famous for its variety of local brews and where people regard beer not as a drink, but as essential food, the beer that will be sold in the Munich stadium is not local, but from a large non-bavarian brewing giant.
We are talking about people feeling disempowered in politics. Well, I can't imagine feeling more disempowered than watching my national team play in the Munich stadium and not being able to have a glass of my favourite brew...
Yesterday I came across this article about local breweries in South Africa not being allowed to sell their beer in the football stadiums during the 2010 World Cup, because they have been outbid by an American beer giant. This painfully reminded me of a passionate conversation I had with my friends in Munich a few months ago when they told me that the same was true for the World Cup in Germany this year. This means that in a country, Bavaria, that is famous for its variety of local brews and where people regard beer not as a drink, but as essential food, the beer that will be sold in the Munich stadium is not local, but from a large non-bavarian brewing giant.
We are talking about people feeling disempowered in politics. Well, I can't imagine feeling more disempowered than watching my national team play in the Munich stadium and not being able to have a glass of my favourite brew...
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