Expert cheering?
I know many in the UK will be watching England play Trinidad & Tobago today. But did you know that you could take that spontaneous game excitement and make it into a national cultural export?
Well, you can. Korea did.
"The energetic cheering is in the process of turning into a tourist program as part of 'hallyu,' or a Korean pop culture boom overseas, especially in Southeast Asian countries," according to Korea Net (which, I grant you, is a website full of essentially government PR). They estimate that 2,500 people will visit Korea during the World Cup on this special package.
I shouldn't be surprised -- Korea is known for translating ideas into outputs. RAND has just ranked Korea's technological innovatiion abilities 7th in the world (see the report Technology Revolution 2020). But I'm sure they won't rest until they've cheered their way to #1.
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