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The final cut
May 31st 2007
From The Economist print edition
THESE days business is full of enthusiasm for combating climate change. That is a good thing, but there are risks.
One lies in the very voguishness of the issue. Climate change is fashionable, and although fashion has the virtue of being able to transform the dull and worthy into the hip and happening, it is, by definition, transitory. Hollywood stars will probably get bored of their Priuses, and executives may become weary of mouthing green platitudes and move on to whatever branch of corporate social responsibility next catches the popular imagination.
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