Duncan O'Leary
Duncan works on projects looking at public services, skills and work.
at 5:13pm
on Tuesday, 5th April 2005
Collective action seems to be getting interesting nowadays. The Fairtrade movement seems a decent example of a sort of individualized collective action: no-one makes me buy fair trade coffee, but equally if I'm the only person in the world buying it then no-one's going to take any notice of me. This seems to be slightly different to traditional forms of collective action which have adopted a different starting point: join a group willing to enact collective action and generally go along with what the group decides.
Well, I thought this was a consumer thing, but it seems it's also an internet thing. Cory Doctorow points to a campaign to link to a site offering local alternatives to Starbucks, with the aim of campaign being to improve the site's Google rating. Join the collective action (and help it succeed) if you want, don't bother if you don't want to'
Collective action seems to be getting interesting nowadays. The Fairtrade movement seems a decent example of a sort of individualized collective action: no-one makes me buy fair trade coffee, but equally if I'm the only person in the world buying it then no-one's going to take any notice of me. This seems to be slightly different to traditional forms of collective action which have adopted a different starting point: join a group willing to enact collective action and generally go along with what the group decides.
Well, I thought this was a consumer thing, but it seems it's also an internet thing. Cory Doctorow points to a campaign to link to a site offering local alternatives to Starbucks, with the aim of campaign being to improve the site's Google rating. Join the collective action (and help it succeed) if you want, don't bother if you don't want to'
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