Duncan O'Leary
Senior Researcher
Duncan works on projects looking at public services, skills and work.
I’m enjoying the new Politicshome – it’s found a niche in providing cross-party, up the minute information à la Bloomberg. What i’m not so sure about is the feature of the website that seems to be getting all the attention – the PH100 polls that are done. (e.g. who will be the next mayor)
According to the website, the Phi100 panel is an expert panel of over 100 of the top political brains in the UK. It includes senior members of the government and some of the biggest names in political journalism. There’s a basic wisdom of crowds issue here: the best aggregated predictions come from groups where people make independent decisions and where people bring different information to answer a question.
So, for all the talented people involved, isn’t there the danger of group-think in the PH100? How much different information does each panellist bring? And how much have they all discussed the answer already, or read each other's columns? I don’t know the answer, but for the moment i’ll be sticking with who the public thinks is going to win rather than with the experts.
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The non-deliberative idea may be appropriate for elections, in which people are likely to make decisions without bashing about the pros and cons in great detail. But the big methodological issue is whether the views of experts, even in isolation, reflect those of lay people.
The critic, Mark Lawson, reflected in the Guardian that he had once reviewed a book by a previously unheard of American writer. In his words 'It was a matter of fine judgment whether the content (conspiracy theory) or the prose (making a crisp packet read like a sonnet in comparison) was more preposterous. I worried, though, about being too brutal to a new talent'.
The book turned out to be The da Vinci Code, and it went on to sell millions.
What's really interesting about this isn't just market success v. critical acclaim, it is, as Jack asks, about a clash of values (individual interest and popular acclaim v. aesthetics and critical judgement) and the balance of expertise in relation to personal choice.