Duncan O'Leary
Senior Researcher
Duncan works on projects looking at public services, skills and work.
"communication"
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- How to prevent a word of mouth epidemic I came across an article in The Times over the weekend. The headline was 'And talking of books...how word of mouth made a surprise bestseller'. The article was about how a Gladwell-esque word-of-mouth epidemic helped a book defy the conventional ?rules? of bestsellers [for example, it was translated from another language] and shoot up the list. There must be something deeply ironic, then, in the way that The Times website itself makes it incredibly difficult to link to an article once you?ve... from : duncanoleary 24th January 2005
- Did you hear about the... ?survey that says word-of-mouth/personal recommendation is more important in creating a best-seller than traditional marketing, cover design, or even who has written it..? Well I just did [although not from the people who commissioned or carried it out, incidentally] and it?s got me pretty excited. We?re doing some work on the communication of ideas at the moment and we?ve been straining at the leash to get all Malcolm-Gladwell about things. Trouble is, how do you start a word-of-mouth... from : duncanoleary 3rd March 2005