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Gillian Thomas

Founder, Telling research

Gillian Thomas is a fully trained qualitative specialist with over seven years experience in one-to-one interviewing, focus group facilitation and ethnographic fieldwork. She is experienced in a wide range of innovative research methods including in-home ethnographic studies and large public engagement events.

Posted by Gillian Thomas at 10:46am on Wednesday, 18th February 2004

It was the first anniversary of London's congestion charge yesterday. Doesn't time fly. Apparantly 75% of Londoners support the measure.

A linked thought is about an advertising campaign from taxi-drivers assocation LTDA. I caught sight of recently on a billboard outside the Eurostar terminal. I don't know if any other Demosites saw it when walking into the office. But it was a picture of the pedicabs that are a common sight in the West End, with a caption saying something like "Do we want to be like a Third World country?".

I'm sure an attack on developing countries in this way is against advertising rules, and it is not the first time that LTDA have fallen foul of the advertising standards authority.

But just as i was about to get outraged the advert mysteriously disappeared. I can only assume the LTDA got their fingers rapped for their lack of taste, or they could only afford 2 days billboard space.

At least the pedicabs seem to be winning.

Comments

1
I just thought it was funny that the LTDA felt that the primary indicator of being part of the third world was the presence of rickshaws, and not, say, poverty, disease and starvation. I suspect they took it down because tourists disembarking from Eurostar and about to climb into taxis took one look at the billboard, thought 'that looks like fun', and hired a pedicab instead...
Posted by Bobby Webster  at 12:15pm on Wednesday, 18th February 2004

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