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Peter Bradwell

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Researcher

Peter Bradwell is a researcher at Demos. He is interested in digital identity, technology and the ways that information and knowledge is shared...

Posted by Peter Bradwell at 9:00am on Thursday, 11th October 2007
I just read a really useful post from the Read/WriteWeb blog about where the internet is heading.  It summed up really well some of the significant trends:

    "Among the evolving aspects of the new web are Semantics, Attention (Implicit Behavior) and Personalization. Regardless of what we are decide to call this next web, the information in it is going to be more meaningful, more automatic, and more tailored to each of us.

A critical piece of the next web evolution is the introduction of
structured information. This concept is so basic to us as humans, that we completely overlook the fact that it is quite foreign to computers."

This is something we have been pulling out for our FYI research (which we're busy writing up at the moment). The implications of this tendency towards automatically tailored information specific to individuals, through suffusing the information with meaning, is something we're focused on at the moment.  It fits with our interest in the prevalence of personalised or tailored services - and specifically in what is different now, or will be in the future, in the way our personal profiles structure our experiences of information, people, products, services and institutions.

Comments

1
I agree with that, but offer the caveat that 'semantic' is a vaguely understood concept by most people right now. Implicit behaviour is the untapped seam we are chasing at the moment. Also, is it really a new Web or just part of the current one ... 2.0?
Posted by Lee Bryant  at 10:18pm on Thursday, 11th October 2007

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