The politics of public behaviour
This project is a chance to explore the tensions in the current debate between fostering a 'nanny state' and finding a response to some of the most pressing social issues of our time.
"social_proof"
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- Professor Robert Cialdini on influencing public behaviour (RSA talk) Argues that there are Six "weapons of influence": Reciprocation; Commitment and Consistency; Social Proof; Authority; Liking; Scarcity. Suggest social norms are as important as economistic hard incentives. from : duncanoleary 5th June 2007