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Purchasing through the Internet and interactive television will soon become commonplace in developed economies but the benefits of this technology will accrue disproportionately to large corporations. The author sets out a new dimension of electronic trade, through which anyone could sell their goods or services. Using practical examples, he shows how these guaranteed electronic markets could potentially open up a vast marketplace for micro-traders and includes a detailed plan for establishing the infrastructure for electronic trading. Wingham Rowan is producer and presenter of ITV’s ‘cyber.café’ series. ‘In a world where the truly “new” is a rarity, this book provides a host of fresh ideas and new ways of thinking about our economic and social future.’ Ray Hammond, author of Digital business