For the next decade the most urgent question facing government will be how public services can meet people's needs, while costing less.

This pamphlet argues that the route to public sector efficiency is to focus on effectiveness. Effective services are personalised--driven by people's needs, they take aim at the cause of problems rather than the consequences, and they are delivered collaboratively. Services driven by these principles result in better outcomes for citizens, a better quality of service, and happier staff. They also save money because getting things right the first time always works out cheaper.

As we face the tightest public finances in a generation, this pamphlet shows that getting more for less is possible and offers policy makers practical guidance on how to do it.