The most comprehensive recent study of the long-term future of this politically sensitive health care industry. It argues that dramatic changes are set to take place in the next five years in response to mushrooming consumerism, changing patterns of demand, new technologies, the haemorrhage of dentistry from the NHS and fiscal pressure on NHS budgets. The book develops possible futures for dentistry, examining the strategies for the main stakeholders in the industry and setting out a detailed programme of policy measures. Perri 6 is a writer, lecturer and Demos Associate. Tom Bentley is Director of Demos. Ben Jupp is a former Senior Researcher at Demos.