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Theme : long_tail
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Chris Anderson in Wired: The Long Tail
Chris Anderson argues that if you break the economic and physical bottlenecks of distribution you can reach a huge, previously neglected market.
'Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream'
Anderson says this is made possible when demand is unfiltered by the economics of scarcity - allowing lots niche hits rather than just the mainstream blockbusters.
from : duncanoleary
15th February 2007
