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Theme : olympics
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Air China and the English Language
In the run up to the 2008 Beijing Olympics, Air China is stepping up its usage of the English Language.
According to the Guardian, China's civil aviation regulator issued a statement last month demanding Chinese pilots improve their English.
Many Chinese pilots are ex-military and speak little or even no English, though some airlines do now train their new pilots overseas to ensure they have the required language skills.
from : samjones
24th July 2007
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K-9 looking at 2 ducks
Is how Metro decribed London's spanking new logo launched with much fanfare on Monday. LOCOG have taken a lot of flak over the £400,000 Wolf Olins design, and seem genuinely surprised by just how much people dont like it. So far over 25,000 people have signed up to a petition on the BBC sport website demanding that it's changed. Based on a straw poll of people in Demos, we quite like the logo, but then we've been accused before of having a touch of the Nathan Barleys about...
from : melissamean
5th June 2007
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(how to) go down like london.
The London Olympics in 2012 will be the first “post-exotic” games. The Beijing games the summer after next will mark the end of a 20 year run of host cities that used the games as a global launch-pad to announce themselves to the world. Our perceptions of Seoul 88, Barcelona 92, Atlanta 96, Sydney 2000 and Athens 2004 are all built on images and associations created during their Olympiad’s. For the majority of the 4.5 billion people watching London’s Olympics, the...
from : charlietims
23rd October 2006
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BBC SPORT | Other Sport... | Olympics 2012 | 2012 bosses target big business
apparently there are only 6 top tier sponsors? Funny - I thought there were 10.
from : charlietims
2nd October 2006
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EducationGuardian.co.uk | higher news | Olympics to play part in university languages drive
public diplomacy angle somewhere
from : charlietims
2nd October 2006
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East London Advertiser - Green Olympics gets Ken's backing
ken launches GReen Olympics - interesting. This perhaps is the angle to be developed if London is going to show "global leadership" through the Olympics rather than just using it as a city-repositioning excercise
from : charlietims
2nd October 2006
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Employment and skills for the 2012 Games: research and evidence
Interesting microcosm of the skills paradox.
Good summary of the evidence from previous games, with some evidence of best practice/policy ideas.
from : duncanoleary
22nd September 2006
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Beijing to back media freedom during Olympics: Jowell?|?Reuters.ca
BOCOG assure Jowell that journalists will be free to report as they please in beijing
from : charlietims
12th September 2006
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Sydney Olympic Games Information
Info on benefits of the Sydney Olympics
from : charlietims
22nd August 2006
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Digital Art Galleries by British Artists
site specifically showing off the skills of British Artists. Interesting maybe from a cultural diplomacy type angle for the Olympics
from : charlietims
21st August 2006
